Augmented Reality / Tangible Product / Publication Design
Programs: Unity (Vuforia), InDesign, Illustrator, AfterEffects, PremierPro
Duration: 8 weeks
Using augmented reality, the debate between two prominent graphic designers, Jan van Toorn and Wim Crouwel, invites readers in a different reading experience.
Both front and back covers were printed using a pen plotter to encompass two different design methods: Wim working towards more systematic, computerized methods of creating design vs. Jan aiming for more fluid, hand-generated design.
* Full description coming soon
UX / UI / Digital Prototyping / Branding Identity
Branding and application design for smart home camera, WyzeCam
Wyze Labs wanted to import smart home camera from China and give them a brand new look with their new naming before start selling in US. My role was to provide branding and design direction for their new identity and work with their developers to provide easy and pleasant on-boarding system for their app and website.
One identity guideline
One app design
One website design
in one month
To create a brand identity that can be applied to its visual systems, app and web design
A Scalable Viewing Platform for Local Communities in 2028 LA Olympics
Speculative Design / Design Fiction / HCI Design Thinking Process
This project was a series of activities of design strategy—a mode of semi-structured inquiry, synthesis, and ideation that designers use to understand complex systems, frame problems, and communicate a point of view about a recommended course of action. In this case, I focused on speculative design proposals oriented 10 years in the future for LA Summer Olympics in 2028.
The Olympics is a great opportunity for people to build a sense of belonging, community, and team spirit. Because of limited venue spaces and expenses, remote viewers are likely to enjoy their games in their neighborhood with their friends, family and communities. However, their experience is often limited in social engagement, limited in spirit, and mostly lacks an exciting viewing media platform. Then would it be possible to bring the same amount of spirit and hope to the remote viewers by designing a viewing platform that is as exciting as being in a stadium? How might we disperse exciting viewing opportunities for local communities? How might we bring couch potatoes out to the streets to create hopes and spirits in them by providing a platform to celebrate their belongingness?
This project is a provocative design concept to arouse discussion about the preferable kind of future on social interactions during the 2028 LA Olympic games. An outcome of this concept is to disperse the spirit of the Olympic games for local communities with technology that is predicted to reach a plateau of productivity in 10 years.
Art direction on branding for high-end select shop in Korea
Art Direction / Branding Design / System Building
In 2014, the store went through restoration of the building with an architecture Peter Marino. With the new building, their identity was re-considered and a whole set of logo, packaging, and design system was created. My role was to build design strategy and art directing the whole process.
Agency: NR2154 from NYC
4N5 Seasonal Campaign
Branding Design / Visual System / Campaign Design / Packaging Design
As ubiquitous computing becomes more and more popular, it changed how people shop as well. People are increasingly shopping online, resulting a drop in sales.
As an in-house design team, we had to come up with a solution to create a branding for 4th and 5th floor of our department store.
To increase a revenue for contemporary brands while reinforcing a positive and refresh look for the department store.
Art Directing Christmas Campaign 2014 at Shinsegae.
Illustration: Curtis Jinkins of Neighborhood Studio, USA
CGI: John Harwood, UK
Rubrica is a Italian restaurant & cafe located on the 3rd floor of the Boontheshop. Art direction on the branding: logo, pattern, package, menu.
Editorial design for a Paris-based photographer Gerard Uferas.
Uféras is known for his use of high contrast lighting and meticulous juxtaposition of the shadow and the subject in his photography. The book captures the characteristics of the photographs into book cover by experimenting with type as shadow.