Art direction on branding for high-end select shop in Korea
Art Direction / Branding Design / System Building
In 2014, the store went through restoration of the building with an architect Peter Marino. With the new building, we developed an identity system with a whole set of logo, packaging system, signages. The Boontheshop philosophy is based on the concept of the atelier. With an emphasis on the artistic value of fashion, the store becomes the gallery in which it is displayed. New Boontheshop’s direction was to keep the modern, and contemporary branding, but also to give the brand with its timeless value.
Agency: NR2154 from NYC