Wyze Identity System
Branding Identity / UI Visual Design / Prototyping
Duration: 4 weeks
Team member: Sungwon Chang
My role: Logo development, Packaging design, UI visual design
Tools: Sketch, Illustrator, Photoshop
Wyze Labs wanted to import a smart home camera from China and give them a brand new look with their new naming before start selling in the US. My role was to provide branding identity system and visual design for their new digital platforms and work with their developers to provide easy and pleasant on-boarding system for their app and website.
The challenging part of this project was we had to create one identity guideline, one app design, and one website design within one month.
After deciding on the mood board with the Wyze team together, we were able to narrow down to two options for branding direction: One with minimal, geometric direction, and second one with more intimate and friendly route.
(Used for the entire Wyze branding products)
Initial UX wireframe was given by China team and our team was able to identify the key frames to design to provide a design guideline.
UI Visual Language
App Onboarding Experience
Main Menu Pages