Wyze
Branding Identity / Information Architecture / Wireframe / UI Design / Prototyping
Duration: 5 weeks
My role: Logo development, Packaging design, Information Architecture / Wireframe / UI visual design
Tools: Figma, Illustrator, Photoshop
Wyze Labs wanted to import a smart home camera from China and give them a brand new look with their new naming before start selling in the US. My role was to provide branding identity system and visual design for their new digital platforms and work with their developers to provide easy and pleasant on-boarding system for their app and website.
The challenging part of this project was that we had to create one identity guideline, one app design, and one website design in a short amount of time.
Moodboard
After deciding on the mood board with the Wyze team together, we were able to narrow down to two options for branding direction: One with minimal, geometric direction, and second one with more intimate and friendly route.
Final Logo
Font Design
(Used for the entire Wyze branding products)
Information Architecture
Wireframe
UI Visual Language
